01
Custom software
One single space with all your company's operations and communications.
Why custom, and why now
Almost every small business works with the same kit: email, one Excel (or ten), the invoicing program, WhatsApp and a CRM someone signed up for years ago that half the team uses. Each tool does its part well. The problem is in between them: information gets copied by hand from one to the next, and that's where the time goes and where the mistakes creep in. The order that came in on WhatsApp and nobody moved to Excel. The invoice sent to the old email address.
Buying standard software was the logical answer for years. Building your own took months and a budget only large companies had. That has changed. With AI, development that used to take six months now takes weeks, and what used to be “a project” is now a piece that gets built, tested and put to work.
Let's do the maths for a twelve-person company. A standard CRM, a task tool and a support program usually add up to between €40 and €60 per person per month. That's between €6,000 and €9,000 a year, forever, for tools that only half fit. And every time your way of working changes, you're the ones who adapt to the program, not the other way round. Your own software is paid for once, it's yours and it changes when you do.
One single screen
Client, conversations and tasks in the same place. Nobody searches three programs for what was said to someone.
Your language
Your statuses, your names for things, your order. The program looks like how you work, not like a manual.
AI inside, not alongside
It isn't a separate chat. It reads incoming email, fills in the record, suggests the reply and leaves the task created.
When it doesn't make sense. If a spreadsheet is enough for you, we'll tell you on the first call. Custom makes sense when more than two or three people touch the same information, or when the client is waiting for data to cross from one tool to another.
Concrete pieces we build
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A CRM built for you
One record per client with their emails, their WhatsApps, their orders and what's still to do. Conversations come in on their own: Gmail, WhatsApp or your own app. The AI reads what arrives, files it where it belongs and prepares the reply. Nobody asks “who spoke to this client?” again.
One record per client with their emails, WhatsApps and to-dos. The AI files what arrives and prepares the reply.
Tickets your way
Work and incident management with your steps, not a generic program's. Every request comes in, gets classified, assigned and logged. With agents doing the mechanical part: drafting the first reply, asking for the missing detail, closing what's already solved.
Incidents with your steps. Every request comes in, gets classified and assigned; an agent drafts the first reply.
A sales flow that never drops a lead
Every lead lands in a platform of your own, whether it comes from the website, a portal or a call. You define the steps (contact, qualify, visit, quote) and the system follows them: it reminds, it alerts and, if you want, an agent makes first contact within minutes.
Every lead lands in a platform of your own and follows your steps. If you want, an agent makes first contact.
Metrics to decide
When all your operations run through your system, the data is already there. We build the dashboard with what matters: open orders, pending payments, response time, workload per person. Monday's report stops being done by hand because it's already done.
Open orders, pending payments, response time. Monday's report is already done.
An example, explained · real project, under confidentiality
Fourteen mailboxes in a single inbox
The situation
A company with fourteen email addresses: info@, sales@, support@, invoices@, bookings@ and so on up to fourteen. Every morning two people opened the mailboxes one by one, decided what each thing was and forwarded it to whoever it belonged to. Urgent emails waited in the wrong mailbox.
What we built
A single inbox where all fourteen mailboxes arrive. The AI reads every email, tags it (quote, invoice, incident, urgent), assigns it to the right person and leaves a reply draft ready to review. If the email has an attachment, it saves it to the client's record.
What changed
Nobody searches any more; they reply. The team opens one screen with their emails already sorted and a suggested reply. Urgent things rise to the top even if they came in through the invoices mailbox. The two morning people do something else.
02
Agents that work on their own
Automations between the systems you already have, and phone systems that answer.
What an agent is, without the hype
An AI agent is a program with a specific goal, a bounded context and permission to act in your systems. It isn't a chat you ask things. It's more like someone new on the team you give a very clear task to: “chase invoices more than 30 days overdue, on WhatsApp, in this tone, and tell me if anyone disputes the amount”.
The difference from a classic automation (an “if this happens, do that”) is that the agent understands language. It reads the client's email and understands they want to change the date even if they say it differently. It decides the next step. And when it isn't sure, it asks a person instead of making the answer up.
What they do well today
Repetitive tasks with clear rules and lots of text or voice: chasing payments, preparing the month's invoicing, writing periodic reports, classifying incidents, moving data from one system to another, picking up the phone.
What they don't do well
Deciding without a written criterion, negotiating, handling new situations. That's why each of our agents has a goal, a limit and a person behind it who sees what it does.
What a voice agent can handle today
Voice phone systems have taken a leap in two years. Today a voice agent picks up on the first ring, understands whoever is speaking with an accent, background noise and half-finished sentences, recognises the client by their number, knows what they've signed up for and can create an appointment or a request in your system while it talks. If there are ten calls at once, it answers all ten.
What it doesn't do: pretend to be a person. It introduces itself as what it is and hands the call to someone on the team when the conversation calls for it, with everything it has already gathered. For a small business this means something concrete: at 20:10 on a Saturday, with the whole team out, the call gets answered and on Monday there's an appointment in the diary.
Demo · coming soon
Talk to the agent
Ask about opening hours, book an appointment or try to trip it up. You'll be able to try a phone system like the ones we build here.
Concrete pieces we build
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A phone system that answers
It answers 100% of calls, at any hour. It recognises the client, understands what they need, creates the appointment or request in your system and hands over to a person if needed, with the context already gathered. For you: a log of every call, with a summary.
It answers 100% of calls, recognises the client, books the appointment and hands over to a person if needed.
Collections
It checks which invoices are overdue, writes to the client by email or WhatsApp in your company's tone, sends the payment link and, if you have rules for it, offers instalments. If someone disputes the amount or doesn't reply, it lets you know. You only see the cases that need a decision.
It chases overdue invoices by email or WhatsApp in your tone and only alerts you when someone doesn't reply.
Invoicing and reports
It prepares the month's invoicing with data from your systems, ready to review and send. It writes Monday's report with the real figures and flags what's out of the ordinary. You read and decide; it writes.
It prepares the month's invoicing and writes Monday's report with real figures. You review.
Integrations
It connects what you already use (Excel, HubSpot, Slack, the invoicing program, the ERP) so data isn't copied by hand. An order that comes in on WhatsApp shows up in Excel and in invoicing without anyone typing it twice.
It connects Excel, HubSpot, Slack or the ERP so no data is typed twice.
An example, explained · real project, under confidentiality
An agent that collects payments on WhatsApp
The situation
One person on the team spent their mornings chasing invoices: opening the invoicing program, seeing what was overdue, finding the phone number, writing one by one, noting who had replied. The clients who didn't pay were almost always the same ones, and almost always because they forgot.
What we built
An agent that reads the invoicing every morning, spots the overdue ones, writes on WhatsApp in the company's tone and sends the payment link. If the client asks for instalments, it offers them according to the agreed rules. If they dispute the amount or don't reply within a week, it opens an alert for a person.
What changed
The morning person only sees a short list: the cases that need someone. The rest gets collected on its own, with a polite conversation the client answers from their phone. And there's a record of who paid, when and what they were told.
03
Client apps
A space where your client, business or individual, sorts out their requests on their own.
Why your client wants to do it themselves
Think about how you book a hotel, order food or check your bank. You don't call. You do it from your phone, when it suits you, and you expect to see everything: the status, the price, the document. Your client expects the same from you, whether they're a business or an individual. And if they can't, they call. And that call is picked up by someone on your team who was doing something else.
A client portal is that space. They log in, see their products or their files, book, sign, download the invoice and write to you from inside. Every request they handle on their own is a call or an email that never arrives.
Who it makes sense for. Any business where clients repeat requests: machinery hire, accountancy firms, clinics, garages, property managers, academies, distributors with recurring orders. If your team answers the same three questions every week (“when will it arrive?”, “can you send me the invoice?”, “can I change the date?”), the portal pays for itself.
Truly connected
What the client does goes into your real system. It isn't a form someone copies later.
No instructions
So simple nobody needs it explained. If it needs a manual, it's badly made.
With AI inside
The client asks in their own words and the portal answers with their data. And if they write, their message reaches you with the history.
What it isn't. It isn't an app in the stores just to have an app. A website that works well on the phone, which the client saves as one more icon, is almost always enough. If a native app is really needed, we'll tell you why and what it costs extra.
Concrete pieces we build
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Bookings and appointments
The client sees real availability, picks a date and gets the confirmation. They can change it themselves within the rules you set. You watch the diary fill up without picking up the phone.
The client sees real availability, picks a date and gets the confirmation. They can change it themselves.
Signatures and documents
Contracts, quotes and invoices in their account, to sign and download whenever they want. No more PDF going back and forth by email, and no more “can you resend March's invoice?”.
Contracts, quotes and invoices in their account, to sign and download whenever they want.
Orders and tracking
The status of their order, their building work, their file or their repair, in real time and in their own words. The question “how's mine going?” answers itself.
The status of their order, their building work or their file, in real time.
Messages with context
If they need to talk to you, they write from inside. Their message arrives with who they are, what they've signed up for and what they were looking at. Nobody starts the conversation asking for their name.
They write from inside and their message arrives with who they are and what they were looking at.
An example, explained · real project, under confidentiality
A portal where clients book and sign on their own
The situation
A machinery hire company. Every booking took three calls: one to ask if a machine was available, another to confirm dates and another for the contract, which went back and forth as a PDF by email. At weekends, bookings waited until Monday.
What we built
A portal where the client sees which machines are free and when, picks the dates, signs the contract from their phone and gets the invoice in their account. Everything stays in the company's system: calendar, contract and payment, without anyone copying it by hand.
What changed
The team sees the calendar full without having picked up the phone. Sunday's bookings are signed on Sunday. And the phone rings for what matters: a machine that breaks down or a client who needs advice.